My love for shoemaking began with basketball. Growing up in love with the sport, the shoes naturally became an extension of my passion due to its prominence in the game. Court attire matters. Hoopers can recognize each other by their gear—whether it’s the latest trend or a personal statement, what you wear on the court speaks volumes. I view design in the same way.
When I realized I wouldn’t reach the next level on the court, I redirected my focus to creating things. I remember buying my first sewing machine with my very first paycheck at the age of 13. Throughout my childhood, I frequently altered my clothing and shoes.There was always a desire to express my individuality. That desire is what led me to where I am today.
- Founder Malik Emmanuel